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March on, Ladies! Currently Im working as COO of AKU hospital, clinical labs and outreach services. Sana Khan with Melvin Louis. That is quite an achievement in a male dominated corporate world. Clothes mean nothing until someone lives in them. Its cheaper than lawn, so we will hit another dynamic in the population. Cheerful and bubbly by nature, Mehr has the conviction and foresight to look at the bigger picture and after discussion with her partner they decided to go for it. This is a one-on-one business; nothing is available from a store, because the minute we open a store, the market will be flooded with copies. When youre younger, little things seem big. "We just love what we do," says Sana Hashwani, as she sits down with a cup of black coffee. Her field was male dominated but she had faith in her capabilities and knew she was as good, if not better, than her male colleagues. The fine-line comes when the design is copyrighted or if you use the design of a living artist. Sadaf explains how her mother had always set the bar very high for her and that has truly paid and made her who she is. SM: In this business PR is very important. I remember I worked from day 1. According to rumors, Owner of Clothing brand Sana Safinaz, Sana Hashwani, and her kids are tested positive for coronavirus. Prt accounts for only 10% of the market, but what it offers is convenience; it makes the brand accessible and opens up new avenues. Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. March 24, 2020. But after becoming a mother my perception of life has changed. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. Why would a young girl like Sasha or Zuwair (Safinaz and Sanas young daughters) trust a 50-year-old? Sanas favorite remedy is getting massages, even if she has to call someone home to get it done. Sana Safinaz is part of SSFR (PVT.) That creates a nice balance and helps me unwind., While Iqraa always seems to be on the top of her game, she too, has had her moments of weakness. SM: We are excellent multi-taskers. When you have that kind of commitment, your product is naturally much better. Sana Safinaz contact info: Phone number: +92 21111003005 Website: www.sanasafinaz.com What does Sana Safinaz do? She has chosen the CEO of an upcoming hotel brand in Pakistan, the Editor of Paperazzi, a Yogi turned entrepreneur, a highly dedicated surgeon, a PR Guru, a fashion designer, a versatile professor of Art at IVS, a Chartered Accountant who is the COO of AKU facilities and last of all Karachis most well known Makeup Artists and Entrepreneur, Bina Khan. I did my undergraduate degree from IVS so teaching there is such a great pleasure for me. Free Local & International Shipping (Above USD 500) - UAN: 021-111-003-005. While she loves her work, Sehrs Miracle Moment is her set of twins. ", Sana says, "I am just excited by the whole thing. She would go round and round the roundabout to see it. When the mother works, it reflects in the mindset of her children.. SH: The entirely on our own is no longer something to take pride in. sana hashwani corona test . SANA SAFINAZ: Sana Safinaz was founded in 1989 by the two women Sana Hashwani and Safinaz Muneer. Nishat Hotel is however, closer to my heart and since it was my first project, it taught me a lot, from brand building to how people think and function, says the multi faceted Iqraa. She stopped giving time to herself, stopped reading, listening to music and put a lot of unnecessary restrictions on herself. That way she wont have to compromise. The greatest challenge she faces is dealing with the issues of HR. What went wrong and how can I correct it? Great ladies,Great job done.A big lesson for all our young girls.You can do everything.just learn from Sana Safinas to do big jobs.Both ladies deserve National award for creativity, We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. They took the concept of designer lawn to another level. With lawn we could have simply hit the cruise button and stayed there; we would not have gone into retail and been very happy. For a short while, Seveen did have a bit of struggle dealing with students who were so close to her own age but very soon she realized this is, in fact, her strength. Linked companies : Jubilee General Insurance Company Limited - Landmark Spinning Industries Limited. By 1970s, it had become Pakistan's largest cotton trading company. We provide you with the latest breaking news and videos straight from the entertainment industry. The ministry set trade schools in the right areas, where eager girls would come to learn. A: What are the main challenges for fashion as an industry? So, you know, everything excites you.". Despite all her achievements, Shagufta is no stranger to self-doubt. Today, Shagufta is a mother of two lovely children, trustee of a charitable organization and much, much more. She is glad she made the decision to give more time to her family and now is busy being a good wife, daughter and an arts instructor. Personally, shes always had the drive to contribute something to the world, and feels everyone else should also. She wasnt the best student, pass percentage was low and there were only a handful of women in the field. "For me it used to be lawn," replies Safinaz. As far as her Miracle Moment is concerned, it was during her Masters degree when she was one of the 15 students who were chosen to showcase their thesis project to a wide audience at the Victoria and Albert Museum in London. They both turn up to work in their own designs, everyday, and are actually - even at their age - their own best models. Dont they worry about being plagiarized, as the copycat culture has snowballed in the past decade or so, with the countrys major designers worried about the lack of regulations when it comes to intellectual copyrights. Even now, patients are doubtful of a female surgeon till they get to know and trust her. ", The News International - Copyright @ 2010-2023, The little prince and the art of perception management, From Pakistan to Jordon, with love from Jimmy Khan. The three of us sit together and we trust Mohsin because of the youth factor. Especially for girls in this misogynistic society. Amin A. Hashwani is Chief Executive Officer & Executive Director at Landmark Spinning Industries Ltd. A: How do you escape this? A whole campaign was organized around the 100th issue which became a huge social media success. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Sadaf was able to manage creating a work life balance as she had completed the bulk of her training when she had her children. Thats why Sana Safinaz today has a very young dynamic.". There is no doubt that this talented artist has many more feathers to put in her cap in the years to come. She somehow picked herself up, suffered a minor concussion yet overcame it through positive reaffirmation. It is evident that self-care is a high priority in her life. A: So it is contained? Safinaz laughs when I mention that; she says she has to buy her own designs and then wait forever for the indispensable master sahib to find the time to tailor them. After her evening yoga sessions, she spends half an hour in a nice long bubble bath which helps her unwind and rejuvenate. She was considering getting a Masters degree but decided to test the waters out here in Pakistan. You can never rest with retail. You will all grow. When you are young, you are fearless; you are at the beginning of things and you experiment. They are starting to believe in our brand. "Of course we do," says Sana. While Miracle Woman Iqraa has much to be proud of professionally, her Miracle Moment is the birth of her second child. "I flew into Karachi on Sunday from London. She thanks her mother especially for all the qualities she has passed on to me, for always believing in me, and constantly reminding me to be grateful to God every day. This is what has kept her away from feeling weak and incapable amongst all the hustle and bustle. Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. Sana and Safinaz are the most non-political and pleasant people in the field. SH: Unlike other fields there are no professionals, so people learn with you on the job and then someone else poaches them because retail is such a small field. You cant make this work alone; its not possible. Mehrs children are her little miracles. She is what she is today because of her mother. 27 years into the business, having experienced both highs and lows, they are just as excited by fashion, today, as they were when they started out. When youre older you shrug it off and say, so what if missed the first step whats the big deal? Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. Do they ever think anything is enough? 1,815 likes. When youre unhappy, put on a nice big smile, tell yourself Im happy and your physiology changes your psychology., The dynamic Salina is a proponent of work-life balance. At the end of the day when I go home, I am motivated and excited to see them, she explains. Looking back, this is the only thing Shagufta would change if she had the chance to create room for herself. The same goes for interiors; people are not interested in our team designing their house, they want to talk to us; they want our vision. That was such a challenge for me, to become something that matches up to the expectations and successes of the rest of the women I am surrounded by, Seveen proclaims. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Every woman should have the ability to support herself if she chooses to. I was just like wow! This is precisely our reaction when we see Bina Khans transformational looks on brides. He is the founder and chairman of Hashoo Group, a conglomerate best known for Pearl-Continental Hotels & Resorts. It is a time when fame and fortune is favouring the commercial favourites as opposed to the creative experts. Managing what is indisputably Pakistans most aspirational fashion brand, Sana Hashwani and Safinaz Muneer talk about 27 years in the business and what it is that keeps them going from strength to strength. Youre sitting with 20 heads now that are putting in effort together, thats very exciting. The point is to keep moving forward and not letting difficult situations to pull you down. There were fights, logistical problems, and breakdowns but they always kept on pushing. However, luck was not on her side and she failed to find a job. Her entire family asked her to quit her job, and after consulting several people, she decided to work part time. At Sana Safinaz there is always something happening - theres even a store raid and bloggers meet for their 2019 luxury lawn this week - and it happens with good taste and creativity. Celebrity News Coronavirus Pakistan . Once we reached our 100th issue we knew that we were in control and we could do this.. A: How does your interiors business fit in? Sana Nawaz Biography The elegant lady is also a very beautiful model and actress. Sometimes getting it all done is really hard. However, she is glad about the fact that because women like herself continued to push for it, the current trend is much different and there are many more females preparing to become surgeons. While managing such large projects in the service sector of Pakistan, Iqraa is also a wife and a mother and knows how to value and nurture relationships. They have become huge! Education matters. Your time is not necessarily your own and having the support of your family is imperative. We design and run bridal entirely on our own. Change was something that she used to fear but has learnt that accepting and adopting change is, in fact, healthy. During college, I earned my own pocket money working in the kitchen, alumni house or the library. With her family right by her side, she is sure to make a special name for herself in the field of art and design in Pakistan. When lawn started getting pricey, they introduced the lighter version - Muzlin - for younger women who didnt necessarily want to dress up daily wear. Striking the crucial balance between professional and personal life is also a major struggle for her and she believes that children should be the most important project for any woman since there is no way to go back in time later. SM: We only cater to our clients. How much is enough, I wonder, as Sana Safinaz continue talking about their endless reservoir of ideas. @F. Shah I guess they design for the niche, not for general public. Sana has been blessed with incredible support from her family, friends, and husband. This is how you achieve brand loyalty. We need to delegate and have younger people work with us. Keep checking this space for updated trends, products and what's in store related information! A textile designer by qualification and having the experience of working with some of the top fashion houses in Pakistan, Seveen is currently a permanent faculty member at Indus Valley School, Karachi. Running a business in Pakistan is a challenge in itself. Weve been doing that net dupatta with sequins and the silk border and we continued to do it for 10 years because it was easy. [3] Hashwanis had migrated with the third Ismaili Imam Agha Khan from Persia in the early 1900s and settled in Lasbela, Balochistan. From being pregnant to making the effort of getting your children through the years at school, instilling the drive to work hard, teaching them about being balanced and inculcating the sense of religion, it all takes a lot. This is standard practice. SH: Profitability is something we will definitely see. Its pretty hard to stop.. You should just focus on yourself and your work. In the general populous there still isnt acceptance. She admits surgery is a difficult field to be in and balancing professional and personal life is not an easy task for a woman who decides to pursue it. For feedback, email aurora@dawn.com, For questions regarding subscription and timely delivery, please contact on the following numbers or visit This is a time when most of them are bored, disgruntled or struggling. Why are you asking a racist, I want to ask her?". Years ago I would go to a wedding and would think about how good the bride looks, the groom could probably have been better and whether or not the decor is nice. This is about two Pakistani women designing for Pakistani women, and when you get that instinct down to a pat, there is very little that can throw you off track. Looking back at moments like these, Shagufta feels indebted to her mother for everything she did for her during this time. Its not about money, its about usefulness., Bina is all about self-care. But we know we have to be resilient and go for it. Iqraa Hassan Mansha started off with a very small boutique hotel in Lahore and has recently opened the state of art Emporium Mall, which she calls her gift to the people of Lahore. All you have to do is get a monthly facial and a good face wash. You dont need to be lavish. Sana Safinaz Lawn Collection 2014 - 'A Combination of Two Designers' August 22, 2022; 0 Comments; Sana Hashwani and Safinaz Mureen. What is the use of it? The passing percentage was 1% and Shagufta managed to get through it in 4 years. "Were a population of 210 million people, you will all find your niche. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. Every Monday morning, I feel I cant go on anymore. But Mehr manages to pull through every time and the cycle continues.

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