Thus, transforming it into whatever ad execs need to do the tick the box for corporate. When I try to share my thoughts on this subject I feel myself going down the rabbit hole of racism, and it couldnt be farther from the truth. Going by the commercials, one would think that Hispanic and Asian people make up a far smaller percentage of the population than black people, when in fact their number is double. I dont believe a lot of what I see on the news, Julie, but quite a few recent mass-casualty events have allegedly been motivated by racial hatred and Buffalo is most certainly not the beginning. In the past half year alone, weve had the SUV that drove itself through the Christmas parade in Waukesha, Wisconsin in November; the synagogue shooting in Texas in January; the Brooklyn subway shooting in April; and thats just off the top of my head. I was starting to believe that it was I who was exaggerating the amount of blacks in commercials. He also often had female villainsthe worst thing as a villain in a Disney film was the evil mother. I decided today to do some looking into finding out if anyone has made statements on line about this issue and came across your article. NEITHER of these black democrats who blame whites for everything bad had GIVEN HOMES or anything that I know of to POOR BLACKS they PRETEND to care about. if anyone wants the stats on these, just ask ..I dont come here often, but will try to check it out when I can, I get what youre saying, Dan, and the stats do back you up. Liberals. That is one of the strongest bonds in human society but you rarely see it in commercials. Seeing the new Top Gun was so sad. Blacks are slowly and methodically destroying this country theyve already poisoned the minds of all of our kids. https://thecrankycreative.com/jeremys-razors-commercial-the-shot-heard-round-the-ad-world/. Put us in a room together and wed have a lot to talk about. Thanks for the insightful post. Its so stupid. It is focused on small, low-budget, often local and owner-made videos.promoting small businesses. Together, the masculine and feminine complement one another in ways that only nature could have devised. It reminds me of an episode on the series Community in which the college mascot wore a tan jumpsuit that covered it head to toe because of the hype about college mascots offending people we will soon have a neutral society, everyone will be light brown. And therefore will feel comfortable buying products from companies that support diversity. Why has the Asian community done so well in America and the blacks have not? I was astounded at what had happened to tv since my last road trip. What can a brown man give me that a White man cant? So why is it that when I watch TV that my family and I are force fed brainwashing adverts that portray diverse mixed race mixed sex mixed anything as the norm! As others have posted, advertising is but a cog in the machinery. The need to check boxes has destroyed any sense of creativity within our culture. Keeping this blog going while working and dealing with all of lifes other challenges is hard, and its comments like yours that make it all worthwhile. Because 75% of black women are on welfare with a bunch of kids and no father in the house. A group of atheistic supporters of chaos to brainwash and control all human society. Think about that. Where were all of these companies five years ago. Have you also noticed that the majority of the commercials now have rap and hip hop in the background and are portraying things towards kids like the Kool-Aid guy wearing a gold chain and doing rap or hip hop? Whats racist is the over representation of minorities in tv now. That is the most frustrating part for audiences and movie studios alike. Perhaps Twitter did you a favor, Anonymous. The moment I see one, I immediately switch to a different channel. Youre right. Thank you Cranky Creative for your courage. This country is so much in the toilet right now. its almost exclusively black man and white or Asian woman. Representation can be considered a buzzword because our indifference to ads in general have made them white noise most of the time. Take care of me and keep us, as Leo Terrell (a black man) says, on the democratic plantation. As you can see from your anecdote, portrayals in commercials, let alone fictional comedy, are damaging as they affect and reinforce peoples formulation of stereotypes. Which is exactly why so many commercials never pass the sniff test theyre phony and daft, bearing little resemblance to reality. No, I suggest you do a web search to find what you are looking for. His firm is huge, and he sees his responsibility in the industry to promote diversity. If you want to know the truth about how the vast majority of blacks socially interact simply watch 5-10 episodes of The First 48. Thats why I encourage people to tell these companies what they think via email and their social media pages. GIVE YOUR HOME WHEN YOU DIE TO A BLACK PERSON, I read. You are where you are because of him, you idiot! May be should be renamed critical replacement theory. And when Serena lost her her third round match to an oppononet who played spectacularly, to see the tournament director rush out to cater to Serena immediately after match point; to see the camera cut to and stay on Serena for minutes after the match instead of showing the winner; to hear the commentators gush over Serena before saying anything about who just won; to see the media throw a microphone at Serena right away this is all going a WAY too far. Because thats whos doing all the robberies . your sad excuse for a blog is nothing more than a cesspool of racism, hate, and bigotry. I HAD EVERY SYMPTOM of DYSPHORIA! How many rainbow-colored logos did you see in June? In many ways, the need for diversity in advertising is a numbers game. James Gilbert, CloudCherry, 13. This is far from reality. So very well said. Who is committing the crime currently?.. A breath of fresh air. Having Empathy and respect for others. Predictably, not one person had the courage to comment. Hardly. I agree with the commenter who said Maybe use no actors, there are some out there that are well made and entertaining.. Thank you for your candor, Elizabeth. Thats one of the things that bothers me most about this topic brands and advertisers and everyone else banging on endlessly about racism and diversity and inclusion, and then doing absolutely nothing fair, honest, equitable, or meaningful when they have the opportunity to actually be the change they say they want to see. I am so sick of this bullshit diversity. Ive always thought that rule number 1 in marketing is to know your audience. They are Boomer V2.0.only twice as insufferable since they lack the experience and context behind the 1960s cultural revolution and overthrow accomplished by their creators. The home security ads all show white male burglars. Youre spot on Sharon its really sad to see that the woke/cancel culture society is promoting this rubbish on the Caucasian culture its far from reality and its only going to promote division within our society . It blew my mind, yes we are being force-fed fake commercials, listen to this agency CEO, unbelievable. But you'd have to be Stevie Wonder not to see the forced diversity in today's TV commercials. They always do the slow seeping of an idea into the culture, and then, at some point, go warp-speed. Make Diversity An Objective, Not An Afterthought, Diversity must be a focus in the beginning stages of the campaign concept. I see about 3% of Asians and less than 1% of Hispanics in commercials these days. blacks murder whites at TEN times the rate of vice versa More and more people are becoming convinced that all of the things you mentioned are part of a globalist agenda to weaken Western nations and allow organizations such as the United Nations, the World Economic Forum, and the World Health Organization to gain power and control. Have you seen Zucks Avatar? I remember in 1987 when Grand Metropolitan from Britain paid the astounding amount of $12 billion dollars for the Pillsbury company. Maybe, we should all stop buying products from any of these companies that use these tactics and the governments now need to intervene to stop this escalating further as this will cause issues, Yeah, I understand things are as bad or worse in the UK, Ian. Portrayed white women, and men and women of color. You have it made! So this makes for a huge boulder rolling down the hill with great momentum. Yes embarrassingand since you say this Im guessing you are black. Even the HIV medicine ads show two gay black guys. Looking back, I shouldnt have waited so long to write this post. Are advertising people those unassailable paragons of virtue we all know them to be attempting to assuage their guilty consciences for all the systemic racism they see in every nook, cranny, and crevice of America by meeting some kind of quota? Below, they share their best tips for doing so. Just curious; has anyone actually done the math? There are very few ads that are unique in some way, interesting, relatable, maybe even make me laugh and actually highlight the friggin product. Id love to hear an actual black persons take on the representation of black people in TV commercials. Also almost never see Asians either. Its fine to be neutral. I think youre right, Kris. The findings are simply not believable. . In fact, 67% agree that it is important that the companies they buy from celebrate diversity of all kinds. Because racism is OK when its a minority group thats doing it. A voice of reason on the net? (Witness attempts to reboot the film Annie, The Wonder Years TV show, and Marvel and Disneys efforts to replace white characters with characters of color, and even change their genders and sexual orientations.). Along with blacks dominating advertisements and all the new sitcoms, they have black only cable channels, black award shows, black history month, black music appreciation month, Martin Luther King day (instead of honoring all civil rights marchers). Astute readers have shared their well-considered opinions all over this page. The Cranky Creative], TOTALLY agree with your point of view Will! Also annoying are the interracial couples. For instance: the commercial for a deodorant applied to the butt-cheeks where the spokestool says Im not a mathematician but 5/10 is greater than 0/10. ~insipid. Its happening already with companies like Disney and Netflix. One would think the population in America is majority black, with a handful of white women, and very few white men. Cancer culture. Ever since George Floyd, it seems that forced diversity has really gotten out of hand. The problem of over-, under-, and misrepresentation in television commercials is part of a larger culture war thats being fought on many fronts, and as with so many issues, it seems the corporations are on a different side than the people. Especially when hispanics are +20% of the population and black people are 14%, but black people are completely overrepresented in media and commercials. I just got a lifetime ban from Twitter for talking about how blacks are having everything handed to them and taking over and I think Im at about 7 30-day bans on Facebook. I keep my business behind closed doors where it belongs!!! The foreign-born population was only 5% in 1965 compared with 14% today. I think it is multifactorial but I see globalist propaganda as the main force. Its my belief that all these things are doing harm and serious damage and just pissing people off even more. You will see a lot of these cheap videos on YouTube, or like those small screen pop-up videos that plague monetized food recipe blog/channels. And I think a lot of people instinctively realize this even if they have difficulty expressing it. This reckoning has forced companies, large and small, to contend with their own diversity, and many firms have identified that they are lacking. Yes, there were some race-based cultural differences and the injustice of segregation, but we were still much more visibly Americans, with a shared American culture. John, you are absolutely right. This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry. If I lived in Pakistan, I wouldnt expect Christmas decorations to have equal weight with Ramadan. I am a gay man and i am SICK AND TIRED OF ALL THE LGBTQ BULLCRAP BEING SHOVED DOWN OUR THROATS!!! I dont know where it ends, but I hate the globalists for their evil, greed, and corruption, and try to contribute as little to their profits as possible. I change the tv when a commercial comes on. Use Brave browser instead of Google; get off Facebook; find an alternative to Twitter. I guess the issue Microsoft has with my posts & or comments because they are from a conservative perspective. Like I said, Im a 64 year-old liberal. Absolutely no hint of animosity between their privileged children (dressed so nicely) and the parents. T his report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry. Thank you. (Wouldnt that actually be misappropriation? So confusing.) The overall ethnic skew of the marketing/advertising industry is more diverse than ever, at 30.8 percent, yet despite the progress, there is still work to be done. In 2021, we will see marketing and advertising campaigns reflect a range of consumer diversity especially among apparel and consumer packaged goods. Thanks, Kinchan. Fake green and inclusion narratives? (Thats what the report says, anyway. Well, I was so upset that I decided to fight fire with fire. Wokeness is not fixing our world or ridding it of inequality; its lighting the fuse on a whole set of new problems, some of which look uncomfortably like our old ones. Brad, thank you for your thoughtful comment. https://archive.schillerinstitute.com/fid_91-96/921_frankfurt.html. Current science says the exact opposite, and more and more people are getting on the bandwagon with low carb diets + fasting until lunch to experience weight loss and better overall health ( me, reversed diabetes and down 60 lbs so far). That think our lives are for their amusement and manipulation. What people do on their own time is fine with me just dont try to indoctrinate the populace to their unrealistic commercial portrayals. And, as I get older I learn the things that dont make sense in life arent supposed to because were humans. Blacks are mayors of major cities, police chiefs, generals in the army, admirals in the navy, and generals in the air force. What would happen if brands and advertisers not only hired diverse casts of actors, but also created ads that recognized and respected our cultural differences, the unique things that make us special? I cant believe I found this article having recognized the basis of your article for years. . Anyone with healthy self-confidence does not require the culture to prop up their egos. Me, I think Ive just hit a personal milestone. I thought I was a horrible person for even slightly thinking or feeling frustrated with what Im seeing. Inclusion comes naturally when your company lives it. Ad industry publications such as Ad Age and Adweek and Digiday cheerlead for it. Should we start shutting down and burning down communities to highlight this fact? And the hard truth is, its well past time for us to have an adult, national conversation about the violence and criminality that is so pervasive in black culture. Of course, portraying people properly would require advertisers to have real respect for different races and cultures, and a genuine desire to give more than lip service to the prime directives of diversity and inclusivity. Now Im actually paying attention to these commercials but not for the reason the advertisers are shooting for. Some brands are particularly popular with people of different races. I cry for the state of America these days because as previously posted, I date back to much better days. And none have ever been placed on such a high pedestal as Serena Williams. I am a white woman from the United States. But for new readers coming in, Id like to steer the conversation back to the topic of representation and diversity in TV commercials. Thank you, Jo! The rich profit from the loss of our young. The constant agitation created by brands, ad agencies and politicians and social-media crybabies and on and on and on is stressing people out, playing on anxieties, and ultimately, forming divisions among people and cracks in the culture.
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