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"There was some physical violence between the brothers," Walt says with that satisfied look of a big brother who got to dish it out. "They've done a wonderful job building a distinctive brand," says Tim Calkins, a professor of marketing at Northwestern University. Hell stand on things, jump on them, do his best to break dining chairs. Nearby is a mangled lamp that will never find its way to a Smithe showroom floor. Contents. He NEVER blinks. That can help Walter E. Smithe differentiate itself from the growing number of lower-priced furniture retailers that have moved into the Chicago area in the past couple of years, Walter Smithe said. Now, there are 12, a 115,000-square-foot headquarters in Itasca and more than 550 employees, and this year Walter E. Smithe Furniture will do $100 million in sales. walter e smithe. "And a woman was there with her daughter, and she nudged her and I heard her say, 'That's the Walter E. Smithe guy.' Woven Roman shades, a jute rug and a blonde wood vanity usher texture and warmth into the otherwise minimalist design. You want it to succeed and do well.". They've spruced up their styles, selling more contemporary pieces among their traditional designs. Further confused by the commercials now. Shop the Sofa Sale. "That's F-A-M-E, with an E". One spot was modeled after Apple's weird commercials. After college, all three gravitated back to the family business, which was founded by their father. I was probably in elementary school when I would come in to work in the warehouse sweeping for a nickel Colleen says. And it's those commercials, always informative and usually silly, that have the Smithe brothers walking in the footsteps of Linn Burton and the Empire Carpet Guy as Chicago TV commercial icons. While we still have traditional pieces, our showroom appeals to a number of different lifestyles. With a 71-year history and 11 stores sprinkled throughout Chicago and the suburbs Walter E. Maureen in 2002 Meghan in 2014 Caitie in 2015 and Colleen in 2016. We feel like we can now speak to the multitude of generations who shop with us, she says. Touch device users, explore by touch or with swipe gestures. The Smithe brothers used good-natured humor on countless TV commercials selling furniture. Sometimes we present to our dad as a united front and other times we need him to be a tie breaker. Compare how recession-proof Walter E Smithe Furniture is relative to the industry overall. I only hear them on the radio. The Smithe boys started out in a tiny ranch house in Des Plaines, the children of Walter Jr. and Florence. Opening Day is March 30. Its unjust to think that women can somehow balance it all, Colleen adds. I presented my ideas for this two weeks ago and it will be out on the floor in three weeks. Ellen is very serious about design and had a definite voice in what this modern-rustic-meets-farmhouse collection would be. We can be real nimble when we're this tight and this spread across the business.". When autocomplete results are available use up and down arrows to review and enter to select. His daughters were hesitant at first, questioning whether they were ready for such a responsibility. The new campaign, dubbed Smithe Family Makeovers, showcases Smithe furniture in the homes of actual clients, revealing the handiwork of the companys designers in HGTV-esque episodes. They have a younger brother, who lives out of state, and plenty of younger cousins who have yet to join the team, though the sisters say there's still time. Smithe's wife of 64 years was by his side when he passed, and he . Find employees, official website, emails, phone numbers, revenue, employee headcount, social accounts, and anything related to Walter E. Smithe Furniture. [4][5] In 2008, they filmed and edited a takeoff of the Sex and the City franchise, with the brothers sipping "Smithe-o-politans". His signature line: "Linn Burton for certain!". Sisters Take Smithe Spotlight, More High-End Barware, and a Sofa Sale, 2020 Chicago magazine / A Chicago Tribune Media Group website, map of participating First Friday locations, Design Controls - Facebook Instant Article. The Smithe sisters have heard it all before, and they've set out to dispel those misperceptions. It's all a part of an effort to hang on to the company's loyal customers while persuading younger shoppers that Walter E. Smithe isn't just their parent's go-to store. An added factor in the commercials' success are the brothers, who come across as regular guys. I havent seen the Tile Outlet lady in a while!! Draftfcb. Chicagoans came to know and appreciate the three Smithe brothers who starred for years in quirky TV commercials touting their family-run furniture company. "If we'd done that with a large agency, it would have been flying people in from New York and storyboards and approvals along the way," he says. Dazzling Divas Glam Mansion Offers the Ultimate Diva Experience, Family Guide to Attending a Chicago Cubs Game at Wrigley Field, Pelvic Floor Therapy Growing in Popularity for Women, 10 Non-Candy Items for Your Kids Easter Basket. The Smithe brothers used good-natured humor on countless TV commercials selling furniture. I also think, coming from a family business myself, to see how they interact with each other just gives you the feeling that they're good people, that you'd want to do business with those people.". But he soon returned to the family furniture business that his father first started in 1945, and pioneered the concept of custom-order furniture in the Chicago area. '", "I was at a gym on a treadmill," Mark says of the first time he caught one of the commercials. Since 1945, the company has established itself as a reliable family-run retailer, with the second- and third-generation Smithe men at the helm. . Through March 16, enjoy savings of up to 20 percent on select rugs (hopscotch, anyone?) Walter Smithe, president of the furniture company named for his grandfather, is flanked by daughters, Maureen, left, and Caitie on March 21, 2017, as theywatch his other daughters Colleen, far left, and Meghan play pingpong at the Walter E. Smithe furniture store in Oak Brook. Be sure to visit Sawbridge Studios, which will showcase sustainably harvested, live-edge furniture by David Stine. Since 1945, we have been Chicago's local source for quality furniture and expert design. "[5] Of the commercials, Tim Smithe has said, "We wanted to entertain people first, so then when we wanted to inform them they'd already be paying attention". For the most part, that relationship translates well in the business world, they say. ", Says Tim Smithe, "Pop culture is always changing and so are we.". Here, get to know this powerhouse quartet. Anyone got a link to the current commercial? Find locations. Margie, who used to be a buyer for Smithe, moved to St. Louis with her husband, who worked for Anheuser-Busch's ad agency. They brought in real clients, worked with real designers and demonstrated each sister's essential role within the business. When Smithe makes a furniture delivery, Its not uncommon for our crews to bring a 25-year-old sofa with a Smithe sticker on it back to this warehouse, Meghan says. 443 were here. We dont always agree on things, Colleen says. I gave up sleep and TV, Maureen jokes. The girls got the bedrooms; the three boys shared a room in the basement. There is no rule book that says they all need to matchmetals always compliment one another. There is no true balance for moms in our situation., We cant be everything all at once, Meghan says. Currently, there are 3 generations involved in the business: Walter Smithe Jr is retired, but regularly visits the showrooms. We refer to Smithe.com as our 12th store, since many of our clients are doing their research online before coming to see us in person.. Meghan can recall her pigtails bouncing as she ran through the Walter E. Smithe warehouse as a young girl, pulling sales tags in exchange for a nickel or dime from her grandfather, Walter Smithe Jr. Nothing will be worse than the commercials they ran the last time the Cicadas were in season. Introduced to the family business at an early ageI can recall pigtails in my hair, getting a penny or nickel for every clearance tag we pulled, says Meghanthe four daughters of Walter Smithe III have embraced their own roles for the Itasca, Illinois-based company; Meghan is director of marketing, Colleen is director of advertising, Maureen is a buyer, and Caitie is a designer. Whoever said brick-and-mortar is dead hasn't met the Smithe sisters. They decided on an ad campaign that would, simply, pitch their product. Timothy Smithe Jr. (m. 2013-2018) Kyla Lynn McCarthy (born October 8, 1986) is the daughter of politician and former Police Superintendent Garry McCarthy. Sometimes you have to act fast. College was a turning point for the sisters, who now call one another their best friends. Who are the Walter E Smithe daughters? We've got the radar out for that," Tim Smithe says. Walter E. Smithe Furniture & Design is a family-owned furniture retailer, founded right here in Chicago, back in 1945. "As needs within the business grew, positions opened up organically," Maureen said. Explore. But the sisters also know they can always turn to the leaders who came before them. This style is out there and we need to respond and get it on our floor. Building upon the Smithe family legacy is a big responsibility, the sisters said, one they've embraced with fervor. The Smithe sisters, all in their thirties, worked in the family business as teens but pursued different career paths in adulthood. Someone really needs a new marketing director/CMO/agency because they do not know what they are doing. We not only respect this, we embrace it.. Sisters Colleen, Caitie, Maureen and Meghan Smithe, from left, are breaking the mold as fourth-generation leaders of the 75-year-old Walter E. Smithe Furniture and Design. We learned so much from these relationships, Colleen says. The new generation of Smithes are featured in the company's new advertising. They were each only a year apart, at one point covering all four grade levels at Barrington High School. It's pretty surprising they are still playing on these tired sexist tropes in this day and age. We get that question all the time, and that was to be expected," Colleen said. And they wanted a way to build the brand. To see these serious, stuffy guys laughing and having fun someone yelled out, `You should use that as a commercial. https://en.wikipedia.org/wiki/Walter_E._Smithe. It turned out so well that Tim carried along a copy to a speaking engagement. There's a preconceived notion that furniture stores are stuffy and tired, run by men in suits and catering to older generations. "That is the top priority for the four of us," Meghan Smithe said. Walter E. Smithe Furniture, Inc. is headquartered in Itasca, IL. "There are still people who ask us, 'Where are the brothers? You have this sense of passion and responsibility for it. Walter E. Smithe Furniture and Design has an overall rating of 4.0 out of 5, based on over 92 reviews left anonymously by employees. As the fourth generation to run their family-owned Chicago furniture store, Walter. His four daughtersMaureen Megan Clarke Caitie Jisa and Colleen Parkerare now the new faces of this historic Chicago brand a spot he and his brothers held for decades. Visit Website (opens in new window) Walter E. Smithe. "We have wonderful clients who are my generation or older, but we have to figure out how we cater to this new generation that's setting up households now. Still, she never dreamed of working full time for Walter E. Smithe Furniture, even while growing up in Barrington with her three sisters, Maureen, Caitie and Colleen. The company makes, sells, and repairs furniture, . And then fate gently tapped them on their shoulder. It said he passed away peacef I can't breathe!' View a map of participating First Friday locations. I think people felt sorry for me, assuming that I wasnt getting any sleep and having to come to work every day, says Maureen. Falling asleep. The 4th generation (the Smithe Sisters), all daughters of Walter III, are Maureen Smithe (buyer), Meghan Smithe (director of marketing), Caitie Smithe (designer, design coordinator and stylist) and Colleen Smithe (director of . CHICAGO The founder of Walter E. Smithe Furniture and Design has died. Lewis teamed up with Smithes merchandising team to create in-store vignettes, and also featured the store on his show. The Smithe sisters now serve as the face . The campaign was inspired in part by a partnership with designer/house-flipper Jeff Lewis of the Bravo show Flipping Out. walter e smithe furniture inc. My hope is to inspire people to slow down enough to talk with a designer and hopefully buy something.. "I was invited to speak to 300-some designers in Oak Brook," he says. Not as long as they keep the commercials clever and topical, O'Neil says. They seem very pretentious I think. Reaching a younger demographic and expanding their clientele has required some creativity, the sisters said. Their camaraderie is genuine, and they can easily share ideas and bounce between conversations. 22 miles. So much misogyny in these comments, their commercials have always been cheesy and annoying. What she does: "I make spaces beautiful for clients' homes, our catalogs and showrooms, and play couples' therapist for clients who can't agree on a sofa." Favorite design style: Modern mixed with traditional. At that age, it was very exciting to come home and brag that we sold maybe hundreds or thousands of dollars in furniture, Meghan recalls. "We wanted to entertain people first, so then when we wanted to inform them they'd already be paying attention," Tim says of their advertising philosophy. Her sisters had fallen into their own specialties and were pursuing different paths at the time. "It was kind of ingrained in us," Caitie Smithe said. walter e smithe, furniture stores near me, ballinger vase buy, gold side end table, tall mirror, walter e smithe daughters, furniture . Lewis Lazare. Tomorrow, Hubbard Woods Design District (Green Bay Rd. Around the same time, Caitie was ready to return to the workforce as a designer and stylist, a skill she had honed early in her career. The brothers spend most of their time in the company's Itasca headquarters, which also serves as a warehouse, customer service center and point of departure for the fleet of Smithe trucks. The company gained national exposure from Lewis' collection, and each sister was able to shine in her own specialty. What are they up to?' My sisters and I represent the viewpoint of our younger clientele, Meghan says. Later, both Tim and Mark were night managers at competing convenience stores, Tim at a 7-Eleven in Niles and Mark at a Park Ridge White Hen. The company made its website easier to use and more modern-looking. Darvin is always yelling about discounts. It takes work and sacrifice.. Courtesy of Walter E. Smithe Furniture and Design. "Pam, Bill and I are always on the watch for pop culture. The journey from Point A to Point B started with an all-blooper and outtakes reel that O'Neil and Tim Smithe put together as a birthday gift for mom Florence. The Smithe sisters have always been close -- and growing up, it wasn't always by choice. His sons, Walter, Tim, and Mark, joined the company in the 1970s and 1980s. It's not included in a shorter version now airing on TV. The Smithe sisters - Walter III's daughters Maureen, Meghan, Caitie, and Colleen - are also now executives at Walter E. Smithe Furniture & Design and appear in the ads. with Maureen Smithe Brusznicki and Caitie Smithe Jisa at Walter E. Smithe Furniture & Design. At-a-glance. Walter E. Smithe Jr. also earned a master's degree in Anthropology at Loyola University Chicago in 1980. Spoken like the daughter of a true shop owner, as her father Walter E. Smithe III, president of the eponymous furniture retailer calls himself. Holly Hunt (222 W. Merchandise Mart Plaza, Ste. His line was, `If you can talk you can breathe.'". "As furniture commercials go, what the Smithes are doing is great," he says. The business grew in popularity as they approached adulthood, at which point friends would regularly sing the jingle and colleagues would ask about the creative TV ads. One of my friends used to live near Fullerton and Western, and she would always tell people she lived near Tile Outlet. 1E, kneenandco.com) continues to add to its Robbe & Berking assortment with the new Martel Bar collection, which features bar cart staples like handmade silver tumblers and cocktail coupes as well as bottle openers and nutcrackers. The four women have been taking on bigger roles at the company and star in its new ad. It stuck in your head. If you find the right furniture, it will last even through your kids, Colleen says. Smithe's three sons the Smithe brothers Mark, Tim, and Walter III became executives in the business and were regularly featured in the commercials. Most recently, she was at . The inky accents create a sleek statement against the white walls and lend a streamlined look to the space. Then when I plugged it in, the place went up for grabs. He attended the University of Notre Dame and earned a bachelor 's . Instead, the Smithe sisters Colleen, director of advertising; Maureen, a buyer; Caitie, a designer; and Meghan, the marketing director help a Chicago couple with tastes that sometimes clash give their town home a new look before relatives show up for a visit. This is useful in estimating the financial strength and credit risk of the company. For example, Meghan had to miss her sons Valentines Day party at school this year, due to work responsibilities. Its very much in line with our desire to offer the most beautiful pieces that are of the highest quality. The Empire Carpet Guy, of course. "It's never gone completely crazy -- no one can say that one commercial will bring customers in -- but we kind of thought it re-established us in the marketplace. Who are these guys? Calkins says that by minimizing production costs and media costs and doing those quick turnarounds, Smithe gets a bigger bang for its advertising buck. Its a constant toggle between work and family talk, notes Colleen, but at the end of the day theyre focused on creating a furniture company that helps clients truly curate a home. Brothers Walt, Tim and Mark Smithe -- the faces of Walter E. Smithe Furniture -- seem to have hit on something with their ubiquitous ads. 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She is a celebrity who is genuinely interested in how her furniture will do and be perceived, Maureen says. But now a new generationsisters Meghan, Colleen, Maureen, and Caitie Smitheis shaking things up in a big way. Tags: Design Controls - Facebook Instant Article, Home & Garden, Interior Design. Now, the fourth-generation leaders of Walter E. Smithe are learning to balance their busy personal lives with the big responsibility of carrying out the legacy of their family-run business. With 10 years of advertising industry experience, Smithe Parker, daughter of President Walter E. Smithe III, has worked with high-profile advertising agencies in Chicago. It's partnered with celebrity designers and broadened the mix of products carried in stores, online and in its resurrected catalog to include more current trends and a wider range of price points. Walter Smithe, president of the furniture company, climbs the stairs March 21, 2017, at the Walter E. Smithe furniture store in Oak Brook, alongside his four daughters, Colleen, from left, Caitie, Maureen and Meghan. But they still manage to get out to their stores about once a week, touching base with their employees, surprising customers or hosting events such as book signings or wine tastings. Smithe says that doing everything in-house allows them to be quick on their feet. The slogans "You dream it, we build it", or "That's Smithe, with an E" are commonly used. Till your hair grows back."). "They're having a lot of fun. "We're all rolling up our sleeves and getting dirty. Edited to add: Looked them up and gee, it's one of the daughters managing the marketing. officially retires, although he still enjoys visiting showrooms and meeting clients. Hope, once a Smithe designer and store manager, now lives in Colorado with her husband. What she does: Come up with ideas that get people off their couch and into our storesand put my sisters in awkward positions (see our commercials)., What she does: Whether were working or just hanging out, my Type A personality keeps us organized and on track.. "It's always positive, and it's nice to be part of it. What The Walter E. Smithe Daughters Do . getting a penny or nickel for every clearance tag we pulled," says Meghanthe four daughters of Walter Smithe III have . It was like the empire jingle. It was an organic transition for each of us, says Colleen, the youngest sister. Walter Smithe III and Mark Smithe (the Smithe Brothers) are the sons of Walter Jr, and serve as President and VP/Legal Counsel, respectively. 177 East Army Trail Road, Glendale Heights, IL 60139. That sentiment applies to their lively commercials, too, which frequently feature the sisters chatting on a stylish couch or gathering with family members in a beautifully staged home. Haute Living is a network of luxury publications with bimonthly regional editions in New York, Los Angeles, Miami, and San Francisco. She sounds annoyed that the spill isn't absorbing, like there's some insurance scheme that hinges on being able to stain this white couch. Sisters Colleen, Meghan, Maureen and Caitie Smithe, from left, say three key words have helped them carry their family-run furniture company into a fourth generation: fresh, young and relevant. Nothing is left unchanged, Meghan notes. Now its only the wives and zero about the furniture. When the boys took over from their father, there were about a half-dozen stores. Jeff Lewis's collection of vignettes is available at Walter E. Smithe's 11 showrooms in Chicago, and online. The Chicago native attended Fenwick High School and the University of Notre Dame. There are so many cool and unique materials being used to manufacture furniture these dayssuch as capiz shells, bone inlay, faux shagreen, concrete, rope and slate. "KFC dances to beat of familiar drummers". They pointed out how affordable the pieces are. The process starts with Tim Smithe, Pam Thorson (the company's director of advertising) and director/editor Bill O'Neil of O'Neil Productions of Wilmette. The Smithe boys started out in a tiny ranch house in Des Plaines, the children of Walter Jr. and Florence. Their interactions were zany, their dialogue lighthearted, their catchy jingle -- "you dream it, we build it" -- recognizable throughout the region. View info about Walter E. Smithe Furniture (smithe.com). Personally, I dont want to stare at ugly furniture for all those years, Meghan says. Mark admonished Walt to keep his feet off the furniture. Three years later, she recruited Colleen to become advertising director -- a position she accepted without hesitation. CHICAGO (CBS) -- Walter Edward Smithe Jr., the founder of Chicago's Walter E. Smithe Furniture & Design, has died at the age of 86. Maureen Smithe and Caitie Smithe had the pleasure of working with Chicago's own Mr. FixIt, Lou Manfredini.Such a nice guy and a true Chicagoan! At Walter E. Smithe Furniture & Design, we are committed to helping our clients love their homes through expert design, quality furnishings, and exemplary service. A matte black bathtub, vanity mirrors and hardware pop against the airy walls in this modern primary bathroom. They're going to be the ones buying furniture for the next 50 years, so we have to be ready to serve them the way they want to be served," said Walter Smithe, 57. Were really excited about this program, explains Meghan. She also sees more demand for curation: Rather than walking into a store and getting an entire matching bedroom or dining set, people are mixing and matching and getting a look thats uniquely theirs., The new ED Ellen DeGeneres furniture collection (now available at all 11 Walter E. Smithe showrooms) allows for just thatand it includes versatile pieces that transcend their typical use. Home Cities Chicago Meet the Smithe Sisters, The new generation is shaking things up at furniture icon Walter E. Smithe. The Walter E. Smithe + Jeff Lewis showcase certainly fits the bill. The commercial included the tagline "Change the Name, Change the Luck", a reference to the Cubs' decades-long struggle to reach the World Series. 70 reviews of Walter E. Smithe Furniture & Design "This is a really good store for when you hit age 40 or so and realize your house still resembles a college dorm. And yet, as they went off to college and moved into the next phase of life, they were never expected to someday return full time. Through March 7, EuroFurniture (2145 W. Grand Ave., eurofurniture.com) is offering 15 percent off BDI media cabinets and consoles available in-store, online, and by phone. The company offer of a free DVD generated a huge response, and more than 60,000 were given away.). But the truth is, I love coming to the office. ("Did you notice he used the wide-angle lens when he shot your [rear end]?"). Updating your home theater? between Scott Ave. and Tower Rd., Winnetka, shophwdd.com) hosts a First Friday event on the North Shore. It took the mother of six children a few years to figure out how to juggle her demanding career and busy home life. - The Victory Auto Wreckers guy: Almost every night since 1981, on some channel, Bob Zajdel has barely escaped injury when the driver's door fell off his old Chevy. Its no longer that way.. Walter E. Smithe Furniture is a company located in Itasca, Illinois, United States. Caitie, Colleen, Maureen and Meghan Smithe represent the fourth generation helping run their Chicago-based family furniture store, Walter E. Smithe, and they're determined not to be the last. Today, they help oversee 10 showrooms, the warehouse and headquarters, working together (generally) perfectly. The sisters laughed at hearing this family adage, knowing that home furnishing has been woven into the tapestry of their lives. The new generation of Smithes are featured in the company's new advertising. Mix together different, but complimentary, elements such as woods, metals and stonesand feel free to mix various metals together. 74% of employees would recommend working at Walter E. Smithe Furniture and Design to a friend and 70% have a positive outlook for the business. - Lynn Hauldren: Who? There have been more than a thousand of them since, and thanks to the magic of cable TV he is now a national celebrity. Colleen, Caitie, Meghan and Maureen Smithe, all between the ages of 33 and 37, represent the fourth generation of the family business and are daughters of company President Walter Smithe, the grandson of the business's namesake. As mothers, theyve learned its not only possible, but preferable, to have a functional yet beautiful home. To make up for it, she woke up early to make heart-shaped pancakes. - Timmy: Dressed as an old-time newspaper boy, 10-year-old Timmy appeared in dozens of commercials in the '70s for his uncle's Long Chevrolet dealership in Elmhurst. We had no grand plan.. Nah, I know a few of them. You may have noticed a change lately in those Walter E. Smithe . Create an account to follow your favorite communities and start taking part in conversations. walter e smithe. We take that very seriously, and we have so much passion for it.". We are a 4th generation family-owned business, and our employees are an integral part of . There's a certain time and simplicity factor, so from the time of the idea to the time we shoot it can be as short as a week.". Hotel Mousai Puerto Vallarta, Room Request: Four Seasons Hotel Bogota Casa Medina, New Restaurants and Bars in New York City, Clare V., Mulberry and More New Retail Openings in NYC, Tony Robbins Challenge to Provide 1 Billion Meals Nears its Goal, Get behind-the-scenes pictures on Instagram. The founder of well-known Chicago-area furniture company Walter E. Smithe has died, his family announced Wednesday. How could they ensure the 75-year-old brand would be sustainable for decades to come? formId: "acc781a7-d0b4-433d-bc7f-c5bac12f3766" The sisters get together at least twice a week, traveling from their homes in Chicago, Barrington and Riverside, leaving behind their children, husbands and home duties. It worked really well for a long time, but post-recession, we saw peoples sensibilities had changed, says Meghan. "What about you and your sisters?". This is not how you attract a premium buyer or build a premium brand.

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